Writing assignment 2 Essay Example | Topics and Well Written Essays - 1500 words

Writing assignment 2 - Essay Exampleferent, Apple has been fitted to convince its present and potential consumers of its product superiority in the technological industry through advertising. Basing principally on television and profit advertising apple has been able to persuade a majority of personalised electronics consumers of the need, simplicity and product superiority in their products (Dooley, 2007).Apples television advertising kick-started in 1984 towards the fling of the Macintosh computer, and it was dubbed 1984. The advertisement hyped the Macintosh computer while promising 1984 not to be the same once more after using the Macintosh computer. With 85% of the European population being active Television single-valued functionrs, the use of televised commercial advertising was very effective until late 2000s. The use of celebrities in their advertising has been so submissive in creating brand awareness. In the European, as well as other markets different local celebri ties, were apply with the same original theme and music. The latest in television advertising was I am a PC, and I am a Mac that started off in 2006 and ended towards 2010 (Forker& Ward, 1993).After the end of television advertising, Apple shifted its focus to internet advertising through videos uploaded online to its website, YouTube plus other captivating slogans on companionable media. This was as a result of the digital migration where more than 50% of the world population became active internet users by 2009.With the increase in social media uses over the past few years Apple has kaput(p) social too by creating dynamic pages and setting sales promotions and brand awareness whilst actively savory its customers. Their internet advertising move has received some criticism over unethical interruptions, but this cannot be equalled to the increased sales revenue both online and in vendor shops. The internet has enabled it to provide an active customer support globally as well as create potential customers (Moriety et al., 2012).The latest