Investment Strategies Employed by McDonald's Essay

Investment Strategies occupied by McDonalds - Essay ExampleWith every organization expanding their horizons and making an imprint in various markets, the finance department had to put in an extra effort to formulate strategies to reach companys monetary target. So, this paper will focus on the American food study, McDonalds and will discuss the major successful strategies adopted by it to deal with international finance and investment issues, then evaluate its achievement overall in relation to those financial issues and finally will pick up the potential challenges it could panorama in the 21st century in the financial segment of its functioning.McDonalds, the worlds largest chain of fast-food restaurants, went done ups and downs in its 60 years of functioning, in every aspect of the organization including the financial aspects. Financial aspects, which are the lifeline of any organization, needed to be handled or solved first for the organization to succeed or even survive. In the case of McDonalds, financial issues have not given any major troubles forrader 2000. After early 2000 only, McDonalds faced financial problems and that only led to the implementation of various strategies, which glowering out be successful. One of the successful strategies adopted by McDonalds to deal with its international finance and investment issues is its Plan to Win strategy. Using this strategy, McDonalds brought wholesome changes, particularly changing the financial issues to the dictatorial side. That is, it introduced new health friendly dishes, refurbished the stores environment and also signed new celebrities to publicise the product and store. Plan to Win, a combination of customer-centric initiatives designed to deliver operational excellence and leadership merchandise leveraged around five drivers of exceptional customer experiences - people, products, place, price and promotion (biz.yahoo.com).